French Operators Agree to Reduce number of ads during 2022 World Cup
According to French regulator l’Autorité Nationale des Jeux (ANJ) a number of operators and advertisers have signed four charters in relation to marketing their products during the FIFA World Cup, which is set to take place in Qatar from 20th November to 18th December 2022.
Part of the agreement signed includes the promise to reduce the number of ads that may be broadcast per break during the World Cup, from four to three, and the responsibility to not advertise gambling directly to minors and those who are considered vulnerable.
The charters aim to regulate and moderate advertising during the World Cup and govern television, radio, billboard and digital advertising. This was done as a response to the September 2021, public consultation over “oversaturation” of gambling advertising in France during the Euro 2020
Under this signed carter, the operators and advertisers agreed to not advertise gambling near schools and addiction care centers, and to largely reduce advertising at train and metro stations.
ANJ-backed responsible gambling adverts, will instead appear in place of many existing ads.
This final charter will allow better control of how operators advertise on social networks, websites and apps, as well as how influencers and ambassadors are used, and will apply to all operators in France and all members of the Digital Alliance.