In March 2022, 888Africa was established, to operate its brands in online betting and gaming markets, across select regulated markets across Africa.
Online 888 has now announced the first launch of its 888bet brand in Kenya, Tanzania, Mozambique and Zambia through the 888Africa joint venture.
Players in each of the four countries in Africa, will have access to online sports betting, while consumers in Zambia will also be able to play online casino games through 888casino.
It is reported that the operator also plan to launch its brand, in other African markets in the future, subject to local licensing.
According to Itai Pazner, 888 chief executive; Africa is a region with significant potential, and the company is excited to watch 888Africa continue to launch new and exciting products, for players over the coming months and years, while introducing consumers to the fantastic 888 brand.
The launch of the brand into the four regulated African markets, came within six months of founding the 888Africa venture and the operator, is said to be looking forward to introducing the 888bet brand, to new players across the African region in the near future.