PGA Tour has engaged UK’s gaming company, Bet365 as its Official Betting Operator. The 3 year deal will run from now through 2024.
In the agreement entered into by the parties; Bet365 will become the exclusive source for odds on the leaderboard and player pages on pgatour.com as well on their online application; TourCast.
Bet365 will become the first official betting operator for the organization outside North America; with the territories including the UK, Ireland, Australia and Canada. They will also have a brand presence across the PGA Tour’s media properties, including Discovery platforms in the territories, Bet365 will be active in.
According to the spokesperson for PGA, “Bet365 will be the first operator to integrate the Tour’s official in-play betting product and they are poised for tremendous growth being on the forefront of in-play sports betting in golf”
A spokesperson for Bet365 also expressed their delight in being chosen to work with PGA which is recognized as one of the most iconic brands in global sport.