Malta based service provider; Pragmatic Play, following its LatAm expansion scheme have signed a multi-vertical deal with one of South Africa’s leading Sports betting operators; PlayBet. This move obviously, is to boost Pragmatic Play’s brand exposure in Africa’s key market.
PlayBet under this multi-vertical agreement, will add Pragmatic Play’s entire product offerings of slots, live casinos and virtual sports to their online portfolio; this in turn will help strengthen PlayBet’s online platform. This move was facilitated by PlayBet’s software provider; Aardvark Technologies.
With this strategic alliance, games such as Wolf Gold, Sweet Bonanza CandyLand (Now a mega wheel-style game), Gates of Olympus (winner Game of the Year Award at EGR Operator Awards 2021), will now be available to Pragmatic Play’s customers in South Africa.
According to George Vasiloppoulos; PlayBet’s Chief Marketing Officer, the partnership between the Organisations, will give their customers access to more than 200 “world-class award-winning games and promotions” via their website; playbet.co.za plus access to three verticals from February 1st.